Juve is an online retailer stocking products that are made from renewable, organic and non-virgin materials as well as items which promote a sustainable lifestyle. Juve targets Gen Z, aiming to bridge the gap between their fast fashion desire and environmental morals. Juve educates customers through their Instagram, app and website to help them understand the fashion industry's impact on the environment and ultimately, to make more informed decisions when purchasing fashion items.
Juve is centred around social responsibility and conscious consumption. This page shows the app and website as well as the promotional pack for the brand. All work has been produced by myself, including photography, app and web design and AR.
view the interactive promotional pack in a separate tab here.