Play to Pledge was a final year project as part of a Non-Conformist Brief. The idea was to create a campaign which aimed to tackle a current social issue in a way which wasn't typically 'normal'. 

Play to Pledge is a hypothetical campaign for the Ellen MacArthur Foundation. It consists of a series of puzzles and games that reveal information and statistics about the fashion industry's impact on the environment. The puzzles make the information visual and memorable - compared to typical, lengthy reports that the industry tend to use.

Click on the images above to view the publication on Issuu.