Play to Pledge was a final year project as part of a Non-Conformist Brief. The idea was to create a campaign which aimed to tackle a current social issue in a way which wasn't typically 'normal'.
Play to Pledge is a hypothetical campaign for the Ellen MacArthur Foundation. It consists of a series of puzzles and games that reveal information and statistics about the fashion industry's impact on the environment. The puzzles make the information visual and memorable - compared to typical, lengthy reports that the industry tend to use.
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